Certua, a UK-based financial technology firm, has introduced its Enterprise Insurance platform to give companies access to its full service platform via API.

The solution is designed to allow insurers to looking to distribute new insurance products to get to market quickly.

It will also enable insurers to access new digital markets by removing technological barriers to entry, the company said.

Insurtech firm SHERPA will be the first distribution partner to use Certua’s Enterprise Insurance platform, in a association with reinsurer Gen Re and manufacturer Scottish Friendly.

Sherpa CEO Chris Kaye said: “Certua has been an integral partner and an essential element in how we have managed to build a genuinely customer and data-driven solution for customers.

“We have been delighted to work with Certua in bringing our vision for Sherpa and everything it can do for people to life. Their commitment and professionalism have been pivotal in delivering this fundamental change in how insurance works for people.”

The platform will facilitate the creation and distribution of modern, dynamic and adaptable insurance products.

It will also offer rates, recommendations, underwriting and claims rule-sets, as well as compliant documentation and digital payment methods.

CEO Tom Williams said: “Our aim is to support innovative businesses like Sherpa get to market quickly by leveraging our technical infrastructure, allowing manufacturers to access new markets, and end-customers to receive modern propositions, fundamentally in markets that are currently underserved.”

In April 2017, Certua announced plans to launch a UK robo-life insurer.