Colorado Bankers Life Insurance Company (CBLife) has selected iPipeline’s  iGO system to process its Timber Ridge Series  term life product with a critical illness rider.

iPipeline is a UK-based provider of cloud-based software solutions for the life insurance industry. iGO is an intelligent fillable form used for the processing of life insurance applications, to streamline new business activities and provide flexibility and options to support growing millennial expectations for digital technology in buying and selling activities.

CBLife is the first North American insurance carrier to participate in iPipeline’s new iGO “JumpStart” program.

Under iPipeline’s JumpStart programme, a single term life or final expense product is selected for accelerated deployment within 60 days.

Standard features of the JumpStart programme include features such as wizard screens, e-signature and responsive design.

Commenting on the deal, Tim Wallace, CEO, iPipeline said: “The goal is to enable all tiers of carriers with what they specifically need to maintain market momentum in a world that is increasingly digital. Millennials have high technology expectations, and iGO is a key component in the overall tool set for agents and distributors.”

CBLife president David Burghard said: “JumpStart was the right program for CBLife because it delivers rapid deployment of e-delivery product capabilities without sacrificing a robust user interface.”

CBLife provides voluntary, supplemental products including life, accident, critical illness, and annuities. It serves unions, individuals, public and private companies, municipalities, school districts and federal, state, postal and military personnel in 49 states, the District of Columbia and Puerto Rico.