A total of 33% of people will consider
embellishing their responses when completing an insurance
application form in order to keep their premiums down, according to
research from Zurich.

The research found that women are more likely to provide
incomplete information, with questions about weight, alcohol
consumption, family history and medical health most likely to
illicit partial responses. 

Out of all those questioned, Zurich said 44% of respondents
cited price as being more important than having the peace of mind
that they were covered  A total of 72% of respondents said
they believe there are circumstances where it is acceptable to
stretch the truth or tell a white lie.

Phil Brown, head of protection and underwriting for Zurich UK
Life, said it was understandable that people put cost first given
the current economic squeeze.  

Brown said: “But failing to disclose all information at the
application stage could have disastrous consequences in the long
term when a future claim is rendered invalid.”

 

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