Insurance brokerage firm Brown & Brown has purchased the assets of Heacock Insurance Group to boost its footprint in Florida.

The move was announced by Brown & Brown chief acquisitions officer J. Scott Penny and Heacock Insurance Group principals Stacey Heacock Weeks, Jason Heacock and Ford Heacock, III.

The financial details of the transaction were not divulged.

Heacock Insurance was established in 1922 and offers risk management solutions for its central Florida customers. The fifth-generation, family-owned agency also provides insurance advice for both individual and business customers.

It has offices in offices in Lakeland and Sebring

As agreed, Weeks will continue to lead the Heacock Insurance team.

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Brown & Brown regional president Mike Keeby said: “The Heacock name has been synonymous with professional integrity and personal service in the greater Lakeland and Sebring area for 100 years.

“Brown & Brown shares the same customer-focused values with the Heacock family and team. We are excited about our future in central Florida with the addition of Heacock Insurance to our Brown & Brown team.”

Stacey Heacock Weeks said: “As now the fifth-generation member of the Heacock family to run Heacock Insurance, providing opportunities for our entire team remains a primary concern for me. I am excited to have the support of Brown & Brown behind me as I lead our team members into our second century.”

Brown & Brown has around 11,000 teammates in more than 300 locations across the US and select global markets.

In January, the company acquired assets of Berry Insurance Group.