British Friendly has expanded its discretionary Mutual Benefits programme with three initiatives focused on health and wellbeing.

The friendly society has partnered with Health Cash Plan provider Health Shield to offer a bespoke Health Cash Plan to their income protection policyholders. Members can purchase this Health Cash Plan from £2, which will enable them to claim cashback on health expenses such as dental, optical, prescriptions and specialist consultations.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

British Friendly is also offering a limited number of Health MOTs for members at no extra charge until January 17, 2018.

These health checks involve a questionnaire about current health, lifestyle and family history, height, weight and waist measurements, blood pressure and a blood sample.

To help members get active and better understand their health and fitness levels, British Friendly members can get a 23% discount on a range of Fitbit devices.

Nick Telfer, British Friendly product and marketing director said: “Our innovative Mutual Benefits programme is offering an increasing range of complementary benefits and services that are helping our members to feel both financially and physically fit. This latest initiative addresses our members’ health and wellbeing and guarantees they see value regardless of whether they claim.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ian Sawyer, managing director at Assured Futures, said: “It is encouraging to see how the Mutual Benefits programme is developing and improving as it becomes more embedded in the market. Clients want to feel there is an ongoing relationship there to support them, and not just that they have been sold a product – even one as important as income protection.”