Bright Grey, a division
of the UK’s Royal London Group,  has redesigned its
consumer-facing website as part of its new digital strategy
targeted at raising awareness about protection among

The revamped site hosts
social sharing buttons and will also feature more videos, polls and

It is designed to
support financial advisers and aims to shows consumers that the
need for protection extends beyond mortgages and gaining an
understanding of the importance of protection.

Jacqui Gillies, head of
marketing at Bright Grey, said: “Our research has shown that
consumers generally meet advisers without being fully aware of what
can be protected.  We know that advisers often spend
significant time advising clients on what protection is before
advising what’s right for them. 

“So we’ve created a site
that helps visitors gain more confidence and is a useful resource
both before and after a meeting with their adviser.”

Gillies added: “Rather
than just pushing our products, we’ve designed the site to help
people gain an understanding of the importance of protection before
they take the follow on step of getting advice.”

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By GlobalData