Bright Grey, a division of the UK’s Royal London Group, has redesigned its consumer-facing website as part of its new digital strategy targeted at raising awareness about protection among consumers.
The revamped site hosts social sharing buttons and will also feature more videos, polls and discussions.
It is designed to support financial advisers and aims to shows consumers that the need for protection extends beyond mortgages and gaining an understanding of the importance of protection.
Jacqui Gillies, head of marketing at Bright Grey, said: “Our research has shown that consumers generally meet advisers without being fully aware of what can be protected. We know that advisers often spend significant time advising clients on what protection is before advising what’s right for them.
“So we’ve created a site that helps visitors gain more confidence and is a useful resource both before and after a meeting with their adviser.”
Gillies added: “Rather than just pushing our products, we’ve designed the site to help people gain an understanding of the importance of protection before they take the follow on step of getting advice.”