Blue, the joint venture between Aviva, Hillhouse Capital, and Tencent, has launched.

Intended to shake up the insurance market in Hong Kong, Blue digital insurance is easy-to-use and has zero commission.

Blue digital insurance in Hong Kong

Hong Kong customers are now able to buy term life and critical illness products directly online. Blue is the first platform of its kind in the market and is suited to customers wanting to take charge of their own insurance protection.

In addition, the Blue digital insurance process is digital with no complicated processes or lengthy paperwork.

Moreover, the platform is set to combine Aviva’s insurance expertise with Hillhouse’s investment management capability and Tencent’s tech.

Chris Wei, Executive Chairman of Aviva Asia and Aviva Digital, said: “We are redefining insurance in Hong Kong. Simple products. No paperwork. No commissions. Hongkongers are incredibly mobile and tech-savvy, yet the insurance market has been among the most traditional in Asia. Until now. Our new digital life insurance brand in Hong Kong, Blue, will offer insurance that customers can buy directly from their mobile phones, without the intermediaries – and the commissions.”

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Furthermore, Charles Hung, Chief Executive Officer of Blue, said:”Our purpose at Blue is to make people’s lives easy by providing simple, flexible insurance solutions that come with zero commission. By removing the complexity from insurance, we are able to unlock exceptional value for customers. We encourage customers to take charge of their protection as we believe that they know their needs best.”