Birla Sun Life Insurance has introduced MySolutions, a new offering that provides clients with customized insurance services.
The new service is supported by latest technology platform that helps sales staff and advisor communities to gauge the requirements of the clients and offer tailored solutions, helping them achieve planned financial goals.
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Birla Sun Life Insurance managing director and chief executive officer Pankaj Razdan was quoted by The Times of India as saying that MySolutions focuses on customer participation, personalization and the creation of a powerful buying experience.
"Our focus remains on building customer centricity and undertaking need analysis to help them attain the best benefits from life insurance. In line with our commitment to enhance customer experience, we will continue to build on various solutions within MySolutions to meet our customers changing needs and outcomes," Razdan added.
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