Bajaj Allianz Life has signed an agreement with ESAF Small Finance Bank to offer its wide range of insurance plans to customers living in rural areas of the country.

As per the terms of the agreement, the India-based life insurer will offer tailored life insurance plans linked with savings through ESAF SFB’ branch offices.

Bajaj Allianz Life Insurance managing director and CEO Tarun Chugh said: “We are delighted to partner with ESAF SFB and offer our products to their expanding customer base.

“Today, Bajaj Allianz Life has become a name to reckon with when it comes to providing the living benefits of life insurance.

“ESAF SFB’s expertise and insights on their customer’s will further help us fine tune our offerings to best suit their customers’ needs.”

ESAF Small Finance Bank managing director and CEO K Paul Thomas said: “Our vision is to provide the benefits of formal financial services to as many Indians as we can.

“We are happy to have Bajaj Allianz Life on board to us to help our customers – existing and new – understand the value of life insurance better, and thereby make a more informed decision on why it is essential for them.”

Bajaj Allianz Life Insurance, a joint venture (JV) between Bajaj Finserv Limited, and Allianz, a European financial services company, was founded in 2001.