Increasing efficiency and
cutting-down on paperwork underlies two new online solutions
focused on the needs of financial advisers launched by Aviva in the
UK in March.

The solutions form part of
the insurer’s Aviva for Advisers online electronic commerce
platform launched in June 2009 and now providing 40,000 advisers
with product, tax and technical support information.

The first of the new features
added to Aviva for Advisers enables advisers to monitor and switch
funds online on more than 1.6m investment bonds, individual,
stakeholder and group personal pensions.

The second new feature,
E-Documents, provides advisers with access to electronic versions
of client correspondence.

“Introducing fund switch and
E-Documents demonstrates our commitment to making it easier for
advisers to manage their customers in the run-up to RDR [soon to be
introduced retail distribution regulation] and beyond,” said Aviva
e-commerce head Billy Burnside.

“These changes mean advisers
can spend less time on administration and more time advising
clients.”

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Commenting on the fund switch
solution, he said: “The facility enables advisers to request a
switch between 6am and midnight seven days a week and provides a
clear compliance audit trail. Paperwork is much reduced and the
research tool makes it simple to compare available funds. This can
only help advisers build a more efficient business.”

Other features of the fund
switch solution include:

  • No need for customers’
    signatures – online service captures customers’ information and
    removes the need for customers’ signatures each time a switch is
    requested;
  • Policy fund research tool
    shows advisers which funds are available to switch;
  • Online compliance record for
    each request is available for each fund switch; and
  • Client confirmation letter
    issued to the client for every fund switch.

On the E-Documents solution,
Burnside noted that each year financial advisers requestms of
copies of client correspondence for their compliance files.
Initially E-Documents give advisers access to copy policy documents
and benefit statements across Aviva’s range of group and individual
pension contracts with more products and document types to be added
during 2011. The objective is to take the total number of existing
customers’ documentation available online to more than three
million.

Aviva’s two new online
solutions complement other features added to Aviva for Advisers in
2010.

These features include
Pensions Apply which allows personal and stakeholder pensions
business to be submitted online, including multiple
transfers.

In addition, more than
600,000 annuity and more than one million existing policies were
added to the platform last year, taking the total number of
policies to which advisers have online access to some six
million.

According to August 2010 data from the Association of
British Insurers, Aviva has a 10.5% share of the UK life and
pensions market.