Aviva has teamed up with Tesco Insurance & Money Services to introduce a life insurance product for Tesco’s customers and Clubcard holders.
The move aims to provide life cover while integrating Tesco’s customer rewards programme into the offering.
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The life offering will be promoted through Tesco’s online presence, social media channels and within hundreds of its UK stores, a press release from Aviva said.
Customers can obtain a quote and apply for coverage via Tesco’s insurance website.
The insurance plan, underwritten by Aviva, starts at a monthly premium of £5 and is designed to be accessible through mobile devices.
Aviva highlighted that its track record shows a high claim payout rate, with 98.8% of life insurance claims settled in 2024, totalling more than £862m ($1.16bn).
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By GlobalDataCustomers can also utilise additional complementary services for health and well-being.
These services are offered at Aviva’s discretion and may be subject to future changes or discontinuation.
Tesco Insurance and Money Services Partnerships director Ban Mahsoub said: “We are delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK.
“Tesco’s trusted brand backed by Aviva’s expertise is bringing high-quality cover and real peace of mind for those who want to protect their loved ones.”
Aviva Protection Distribution director Daren Boys stated: “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK.
“By combining Tesco’s reach with Aviva’s extensive expertise in protection, we are creating wider market awareness and greater access to insurance, to help more families feel financially resilient.”
Last month, Aviva’s Global, Corporate and Specialty division bolstered its Freight Liability insurance offering for the freight forwarding and haulage industries, with enhanced cover limits for both per tonne and per vehicle.
