UK-based insurer Aviva has launched a new private medical insurance product, called GuideWell, for large employers.
Go deeper with GlobalData
GuideWell policy will help employees to access health treatments and investigations covered on the policy following referral by a general practitioner. Any musculoskeletal problems will be managed effectively through the company’s innovative BacktoBetter rehabilitation service.
GuideWell ensures prompt access to private medical diagnosis and treatment to the employees. It has more than 250 hospitals and clinics nationwide, which enable the employees to fix an appointment with the practitioner closest to their homes or workplace.
Further, its open referral process ensures the employees against any shortfall in hospital charges or specialist fees for treatment that is covered by the policy.
GuideWell uses an open referral pathway to manage claims costs and deliver sustainable and competitive pricing and will provide employees with an easier claims journey that promises no shortfall on hospital charges or specialist fees.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataEmployees can access a 24-hour GP helpline, Stress counselling helpline, gym discounts, our Home of Health online portal to help improve health and fitness and a mobile Stress App. In addition, employees on a GuideWell scheme are eligible for up to 15% discount on Aviva motor, home and travel insurance. GuideWell has been made available to the people since 1 July 2013.
GuideWell, as well the company’s existing Optimum, has been developed to manage the rising cost of claims as well as to meet an increasing need by some corporate clients.
Dr Doug Wright, medical director at Aviva, UK Health, said: "GuideWell has been crafted to deliver benefits that we know our clients, members and intermediaries will value. As open referral helps manage costs as well as quality, it means that some large companies will benefit from competitive pricing upfront, making the provision of this employee benefit much more sustainable over time."
