Reaching consumers is increasingly demanding a multimedia approach, a reality UK insurer Aviva has grasped with its new app for Apple’s iPhone, iPod touch and iPad. The app – Aviva Time to Act – is a free download of a simpler version of Aviva’s online Pensions Tracker service.
The app’s features include:
• Extra money, a calculator showing why tax relief is an important benefit for pensions by highlighting the importance of employer contributions and how they add up;
• Beam of Light which illustrates how much retirement income a consumer might have using projections based on 1,000 calculations, with the objective of helping them understand how different investment styles affect retirement income; and
• Save and retrieve function enabling users to try as many scenarios as they want to compare what is best for them.
