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August 7, 2018updated 08 Aug 2018 11:09am

Aviva enables advisers to write protection in trust online

British insurance giant Aviva has launched a new self-service portal to enable advisers to write their clients’ business protection and relevant life plans in trust online.

Writing life protection plans into trusts can help overcome some of the financial issues that can arise at death of the insureds. It can also ensure that the claims amount is offered to the right beneficiary in a straightforward way.

Using the ALPS self-service portal, the advisers can establish trust as part of the main protection application to ensure that the trust is in place from the beginning of the policy.

The process of setting up the trust, according to Aviva, is completely signature-free and it does not cause any delay that can put the policy on risk, and it is also easy for the adviser’s clients.

The initiative is the latest improvement to Aviva’s integrated product suite for the adviser market and comes after the launch of Aviva’s Whole of Life Insurance+, earlier this year.

Aviva head of protection distribution Mark Cracknell said: “This development is great news for advisers and we are keen to highlight the speed and ease with which advisers can now write their business protection policies into trust.

“We know it can be difficult for advisers to persuade their clients of the benefits of writing their protection policies into trust in the first place, let alone completing a paper process, which can take time.

“Our focus is to offer comprehensive protection to our customers and to help intermediaries manage their business quickly and efficiently, and we are pleased that this latest development helps.”

Aviva is the trading name for the principal subsidiaries of the Aviva Group in the UK.

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