British insurance giant Aviva has launched a new self-service portal to enable advisers to write their clients’ business protection and relevant life plans in trust online.

Writing life protection plans into trusts can help overcome some of the financial issues that can arise at death of the insureds. It can also ensure that the claims amount is offered to the right beneficiary in a straightforward way.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Using the ALPS self-service portal, the advisers can establish trust as part of the main protection application to ensure that the trust is in place from the beginning of the policy.

The process of setting up the trust, according to Aviva, is completely signature-free and it does not cause any delay that can put the policy on risk, and it is also easy for the adviser’s clients.

The initiative is the latest improvement to Aviva’s integrated product suite for the adviser market and comes after the launch of Aviva’s Whole of Life Insurance+, earlier this year.

Aviva head of protection distribution Mark Cracknell said: “This development is great news for advisers and we are keen to highlight the speed and ease with which advisers can now write their business protection policies into trust.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We know it can be difficult for advisers to persuade their clients of the benefits of writing their protection policies into trust in the first place, let alone completing a paper process, which can take time.

“Our focus is to offer comprehensive protection to our customers and to help intermediaries manage their business quickly and efficiently, and we are pleased that this latest development helps.”

Aviva is the trading name for the principal subsidiaries of the Aviva Group in the UK.