Global professional services firm Aon has introduced Aon Broker Copilot to augment the commercial insurance placement process through AI and predictive analytics.

The platform was developed in-house and co-designed with frontline brokers to streamline complex workflows and elevate placement strategies.

By standardising data from every submission, Aon Broker Copilot offers a comprehensive view of how the global insurance market prices risk.

This dataset enables brokers to provide real-time advice based on actual market behaviour, moving beyond anecdotal insights.

The platform aims to fill a critical intelligence gap, assisting clients in making informed decisions in a competitive environment.

Aon Broker Copilot integrates with Aon’s Risk Analyzer suite and leverages one of the industry’s largest structured risk trading data repositories.

It allows brokers to access analytics at crucial decision points, enhancing the quality of submissions and strategic engagement with carriers.

Initially launched with Aon’s US National Property and London Global Broking Centre Property teams, the platform is set to expand to additional business lines and regions throughout 2025 and 2026.

Aon states that the launch of the new platform aligns with its 3×3 Plan, which focuses on scaling innovation.

In 2024, Aon pledged $1bn to help clients navigate interconnected issues through enhanced risk capital and human capital capabilities, utilising AI and advanced analytics for actionable insights.

Aon commercial risk CEO Joe Peiser stated: “As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale.

“Aon Broker Copilot reflects how Aon is undertaking one of the most ambitious digital transformations across the broker universe.

“The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency and insight to deliver better outcomes for our clients around the world.”