Commenting on the selection, American Equity senior vice president for annuity new business, James Jones, said: "Making our forms available on iPipeline’s widely used platform is another way that American Equity can provide a high level of service, superior to our competitors.

"Simplifying access to everything a producer needs to conduct business will accelerate the process for those selling American Equity annuities," Jones added.

iPipeline president, Paul Melchiorre, said: "Content Partner has changed how the industry works. Rapid and easy access to current product information for more than 120 carriers ensures accurate quotes and delivers speed-to-market advantages."