Tiki started as a bookstore in 2010. Credt: Tumisu from Pixabay.

AIA Vietnam has forged a ten-year insurance and digital platform partnership with e-commerce platform Tiki.

As per the agreement, which is subject to certain conditions, the insurer will become Tiki’s exclusive insurance partner.

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The strategic partnership will provide Tiki’s customers access to AIA’s life and health insurance offerings.

The companies will primarily focus on lifestyle benefits and innovative distribution; distinctive digital health & wellness offerings; and other financial & e-commerce propositions.

Concurrently, the partners will also seek new opportunities to cater to the growing variety of financial requirements of their customers.

AIA Vietnam CEO Wayne Besant said: “We believe with Tiki’s existing assets and market leadership, we can bring an accessible and enhanced customer service proposition to make a positive difference in the lives of the people of Vietnam.”

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Tiki started as a bookstore in 2010. Its subsidiaries include TikiNOW Smart Logistics, an integrated supply chain platform, and Tiki Trading, a retail subsidiary.

Tiki founder and CEO Tran Ngoc Thai Son said: “This strategic partnership combines AIA’s world-class expertise in insurance and Tiki’s deep, hyper-local understanding of Vietnamese consumers to create what we hope to be the simplest, hassle-free online insurance shopping experience.”

Last month, AIA Group revealed plans to buy a 24.99% stake in China Post Life Insurance in a deal valued at $1.86bn (CNY12bn) to tap growth opportunities in China.