AIA Group has entered into an exclusive Asia-Pacific partnership with global data science and healthcare technology company Holmusk.

Under the partnership, AIA will digitally deliver a range of health coaching tools and solutions to AIA customers, including AIA Vitality members.

It will provide AIA customers with access to personal health coaching services based on their specific needs through Holmusk’s network of nutritionists and dieticians. The company will also utilise Holmusk’s data-driven approach to health management.

AIA Group Group Health & Wellness Transformation director Christian Wards said: “We will be incorporating Holmusk’s nutrition coaching services into AIA Vitality’s nutrition, weight management and chronic disease management propositions.

“By doing so, we will create a unique and personalised health platform that utilises Artificial Intelligence-based engagement tools and digitally enables personalised pathways for our customers, improving access, convenience, and health outcomes.”

The new service will be rolled out to AIA customers in Malaysia initially.  AIA and Holmusk are working together to launch the services in other markets in due course.

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Holmusk chief medical officer Yau Yan said: “We are excited to bring Holmusk’s personalised, evidence-driven interventions to help transform the lives of AIA customers. Our focus on providing engaging, meaningful behavioural change programmes brings AIA’s Manage your health initiatives to life.”

Holmusk founder and CEO Nawal Roy said: “This partnership gives us the opportunity to touch the lives of thousands of people across the region. It also exemplifies AIA’s focus on prevention and early intervention across behavioural health and chronic diseases, so individuals can live healthier, longer, and better lives.”

Last year, AIA launched an initiative to combat sleep deprivation, a critical health issue in Asia. It was aimed to spread awareness about the health benefits associated with getting sufficient sleep.