Acturis Group, a UK-based SaaS provider of insurance technologies, has snapped up the commercial eTrade platform Add Value Assurances in France.

The acquisition, whose financial details were not disclosed, marks the foray of Acturis into the French insurance market.

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Established in 2013, Add Value Assurances’ eTrade platform is being used by more than 3,000 brokers in France along with numerous insurers and similar brands.

Even after the completion of the transaction, Add Value Assurances founder and president Benoit Salembier and his team will remain with the company.

Salembier said: “We are extremely pleased to join the Acturis Group and see tremendous value in working with Acturis and utilising their market leading technology to drive further growth and continued innovation in the French market.

“The combination of Add Value expertise and Acturis’ SaaS technology offers the combined group a tremendous growth opportunity in France.”

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Acturis co-CEO David McDonald said: “With the pioneering and leading position of Add Value and their commercial eTrade leadership in the French market, we see many synergies between the businesses and exciting opportunities for further growth in France.”

Acturis has enabled the UK firms to adopt eTrade platform so that they can benefit from quick digital transformation and set up omni-channel distribution solutions. The acquisition will offer similar opportunities in France, McDonald added.