The global insurance industry experienced a 40% drop in social media posts on insurtech in Q1 2023 compared with the previous quarter, with the highest share accounted for Zurich Insurance Group, according to GlobalData’s analysis of social media posts. GlobalData’s Insurtech – Thematic Research report explains the effect of the insurtech theme on the wider insurance industry, highlighting the leading AI disruptors and collaborators and key trends in the market. Buy the report here.
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Notably, insurtech was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and artificial intelligence, according to GlobalData.
Of the 50 leading companies in the insurance industry, Zurich Insurance Group had the most mentions of insurtech in Q1 2023. GlobalData identified 2,939 insurtech-related posts in the industry's social media activity - 4% of all posts - and a decrease of 40% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Insurtech - Thematic Research buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
