All articles by Abi Wood

Abi Wood

Old-fashioned but still effective

In this era of digital communications, using the mail as a primary marketing method may appear outmoded To the contrary, Abi Wood of the Royal Mail argues that direct mail is still a highly effective tool in a life insurers marketing armoury and one also highly popular among consumers in the UK. Most UK consumers believe providing for next of kin after death is an important responsibility, with consultancy Mintels research showing that 76 percent view life insurance as worthwhile for those with dependents.