GlobalData surveying has found that over 20% of dog and cat insurance consumers purchased directly with an insurer because it offers a quicker purchasing process. Meanwhile, Many Group—the parent company of ManyPets—is using AI across its operations to streamline processes and improve efficiency; supporting a faster and more-seamless customer experience.
GlobalData’s 2025 UK Insurance Consumer Survey found that 22.8% of dog insurance holders and 19.1% of cat insurance holders who purchased directly from an insurer did so because the insurer offered a quicker purchasing process. This highlights the importance of speed and convenience in direct pet insurance distribution, as consumers increasingly value a simple and efficient purchasing journey.
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Meanwhile, Many Group is demonstrating how technology can be used to improve efficiency across the direct insurance journey. The company reported a 40% increase in new business volumes, while acquisition costs declined, with AI now embedded across acquisition, underwriting, and claims. This highlights how AI-enabled direct insurers can streamline processes and reduce friction for customers; supporting the faster and more-convenient experience that many consumers value when purchasing pet insurance directly.
The focus on speed extends beyond purchasing. Many Group’s AI claims assistant Millie reviews all claims and automatically settles more than half, with around 50% of claims paid within 24 hours. This demonstrates the potential for AI to improve speed throughout the wider customer journey, from acquisition through to claims.
Overall, speed and convenience are becoming increasingly important differentiators within direct pet insurance. As consumer expectations for quicker purchasing journeys grow, insurers that successfully use AI and automation to reduce friction across acquisition and servicing will be well positioned to strengthen their direct propositions and compete more effectively for customers.
