A GlobalData survey found that UK motor insurance consumers are becoming less likely to switch providers, despite ongoing competition and changes in motor insurance pricing.
GlobalData’s 2025 UK Insurance Consumer Survey found that 27.6% of motor insurance consumers switched to a new insurer—down from 29.2% in 2024 and the lowest level recorded since GlobalData began tracking the metric in 2018. This suggests that while switching remains an important feature of the market, consumers are increasingly likely to remain with their existing provider when renewing their motor insurance policy.
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Against this backdrop, analysis from LexisNexis found that UK motor insurance switching fell to a three-year low during the second half of 2025, as falling vehicle values and easing premiums reduced the incentive for consumers to shop around. Pricing has become more stable following a period of significant premium inflation. As a result, many motorists appear to believe there are fewer savings to be gained from changing providers, contributing to weaker switching activity across the market.
For insurers, declining switching rates present both opportunities and challenges. Lower levels of customer movement can improve retention and reduce acquisition costs, but they also place greater emphasis on maintaining customer satisfaction and delivering value throughout the policy life cycle. As premium competition becomes less intense, insurers that differentiate through digital services, claims experience, and customer engagement will be better positioned to strengthen long-term customer loyalty rather than relying solely on price to retain policyholders.
