More than half of UK small- and medium-sized enterprises (SMEs) lack a usage-based insurance (UBI) motor policy, according to a GlobalData survey. Meanwhile, Admiral has completed its acquisition of Flock — a digital commercial fleet insurer that specialises in telematics — for £80m.
GlobalData’s 2025 UK SME Insurance Survey found that 41.1% of UK SMEs have a UBI/telematics motor policy. Against this backdrop, Admiral has completed the acquisition of Flock for £80m following regulatory approval, funding the deal through existing resources and credit facilities. Flock will become the group’s telematics fleet insurance proposition, with its technology platform and team integrated into the wider fleet offering. As per Admiral, Flock has already launched a new haulage fleet product, which the insurer claims has seen strong early demand. The transaction aligns with Admiral’s broader strategy to diversify beyond personal lines.
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GlobalData’s UK Top 25 General Insurance Competitor Analytics shows that despite its strong position in the UK private motor segment, Admiral did not rank in the top ten for UK commercial motor insurance. This acquisition could help close that gap by giving Admiral an established telematics-led fleet platform and specialist capabilities to compete more effectively in commercial segments, accelerate product expansion (such as haulage), and use data-driven pricing and risk management to win and retain fleet customers.
While adoption of UBI/telematics policies among UK SMEs remains relatively limited, the concept is gaining traction as businesses seek greater control over fleet costs, risk management, and driver behaviour. Admiral’s acquisition of Flock strengthens its position in this growing segment, providing access to established telematics capabilities and specialist fleet expertise. As commercial motor insurers increasingly look to leverage real-time data and usage-based pricing, this deal could support Admiral’s expansion beyond personal lines and help it capture a larger share of the UK commercial fleet insurance market.
