Aviva has recorded a 12% rise in general insurance premiums to £10bn for nine months to 30 September 2025 (9M 2025), compared to £9.1bn in the same period the previous year. 

In the UK and Ireland, general insurance premiums climbed 17% to £6.7bn.  

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Personal Lines grew by 24% during the period, attributed to the integration of Direct Line and expanded partnerships. 

Commercial Lines rose by 10%, influenced by new business and results from Probitas. 

For 9M 2025, Canadian general insurance premiums increased by 3% on a constant currency basis to £3.3bn.  

Personal Lines advanced by 7% amid higher pricing, while Commercial Lines fell 4% following Aviva’s exit from certain underperforming accounts earlier in the year. 

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The UK-based insurer’s Protection and Health sales were £384m, down 5% from £403m last year, mainly due to consolidation post-AIG acquisition.  

However, health in-force premiums increased 14% in the period, supported by new business and pricing. 

The company’s Retirement sales totalled £5.3bn, compared to £7.3bn in the previous year.  

Wealth net flows stood at £8.3bn, up from £7.7bn, representing 6% of opening assets under management, with positive momentum seen on platform and workplace products. 

For the rest of 2025, Aviva expects full-year group operating profit of approximately £2.2bn, including an estimated £150m contribution from Direct Line. 

In health insurance, Aviva anticipates further progress towards its goal of £100m in operating profit by 2026.  

Looking ahead, Aviva has set operational targets for the next three years: an operating earnings per share compound annual growth rate (CAGR) of 11% between 2025 and 2028; IFRS (International Financial Reporting Standard) return on equity is forecast at around 17% for 2025, with a target of more than 20% by 2028. 

Aviva Group CEO Amanda Blanc said: “Over the last five years we have transformed Aviva, delivering again and again for our customers and shareholders. We continue to make excellent progress and now expect to achieve our financial targets in 2025, one year early.  

“Crucially, we have achieved this significant milestone thanks to the consistently strong performance of Aviva, before any impacts of the Direct Line acquisition are included.” 

In August 2025, Aviva reported group operating profit of £1.07bn for the first half of 2025, up 22% from £875m in the same period last year.