Alleanza Assicurazioni and Banca Generali have joined forces to enhance their offerings using ‘insurbanking’ solutions.  

The alliance aims to merge Alleanza’s distribution network with Banca Generali’s private banking and investment expertise. 

It will utilise Alleanza’s network of 10,000 insurance advisors and 2,700 registered financial advisors to assist families with risk protection, savings management and investment diversification. 

With the partnership in place, Alleanza aims to grow its market presence and diversify its income sources. 

Banca Generali is expected to access new growth prospects in the affluent customer segment by tapping into Alleanza’s distribution network and its 1.9 million clients.  

It will integrate the IT systems of both entities, incorporating generative AI, and aims to enhance the client onboarding process and strengthen customer relationships. 

Banca Generali CEO Gian Maria Mossa stated: “A new development path is opening for our bank, which has worked closely with the Group and Alleanza and now has the opportunity for providing our quality banking products and extensive expertise in investment selection and management to a new large customer base.”  

The insurbanking solution features the Conto Unico banking product, which replicates the current account services of Banca Generali, and the new Stile Unico insurance policy.  

The Stile Unico policy offers six investment options designed for different client profiles, merging Alleanza’s Euro San Giorgio segregated fund with the investment funds. 

It also grants access to 120 Undertakings for Collective Investments and three internal funds managed by the bank. 

The new offerings will become available starting 12 October, in line with Alleanza’s 127th anniversary.  

The Stile Unico insurance investment product will be accessible to Alleanza’s private advisors from the subsequent day. 

The phased introduction of the Conto Unico account and related banking services will commence with a pilot test, followed by business simulations up to the first half of 2026, before being gradually rolled out across the entire network.