Great-West Lifeco has named Lindsey Rix-Broom as the CEO of Europe, effective 1 July 2025.  

Currently serving as CEO of Canada Life UK, Rix-Broom will transition to her new role following the appointment of David Harney as president and CEO of Great-West Lifeco and Canada Life on the same date.  

Rix-Broom will become part of the Lifeco executive management committee and report directly to the company’s president and CEO. 

Until a successor is appointed, she will also retain leadership of Canada Life UK.  

With 25 years of leadership experience, she has been credited with “delivering on strategic priorities to simplify, modernise, and grow the business”.  

Great-West Lifeco said that Rix-Broom has driven “substantial growth” in critical business segments, “capitalised on a significant market opportunity” in the UK bulk purchase annuity market, “unlocked significant value” from the company’s financial assets, and spearheaded “major” modernisation initiatives in operational and technological advancements. 

Harney said: “Lindsey’s skill, leadership, commercial acumen, and customer focus have created strong momentum in our UK business, and I know she will bring the same disciplined approach to this role leading our European business segment.”  

Rix-Broom added: “I am excited about the opportunity to work alongside our leaders across Europe to expand our presence and impact for customers in the UK, Ireland, and Germany. 

“We have focused strategies, strong teams, and a culture of excellence when it comes to delivering for our customers. I look forward to continuing to build upon Lifeco’s momentum established under David Harney.” 

The announcement of the leadership reshuffle comes shortly after Great-West Lifeco’s Q1 2025 results release. 

The firm reported base earnings of C$1.03bn, or $1.11 per common share, in the quarter, marking a 5% increase from C$978m the previous year.  

In Europe, base earnings rose by C$13m, or 6% year-on-year.