Hi Marley, a Boston-based intelligent communication platform provider for the insurance industry, has closed a $25m Series B financing round.
This round was led by Emergence Capital, with founder and general partner Gordon Ritter assuming a seat on Hi Marley’s Board.
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Among the returning firms who took part in the funding round include Underscore, True Ventures, Bain Capital Ventures and Greenspring, along with additional investors including Brewer Lane Ventures.
Hi Marley enables insurance carriers to seamlessly communicate with policyholders through text to boost transparency and reduce inefficiencies.
It provides a smart SMS platform intended for the insurance industry, through which the complete ecosystem of service providers can communicate, achieve faster time to resolution, and see financial results.
Due to the feedback from policyholders, carriers are required to interact with customers in the channels they prefer, and integrate more of the insurance claims ecosystem, such as body shops and rental agencies, as well as provide digital communications channels for services besides only claims. Due to this, Hi Marley claimed that the count of carriers using its platform has doubled, and it has experienced a 4x growth in the user base.
Hi Marley CEO and co-founder Mike Greene said: “Consumer’s expectations have accelerated; they demand easy, modern and transparent communications with their insurance providers. More so than ever, if it doesn’t meet those expectations, they simply take their business elsewhere. In response, carriers are working at an unprecedented pace to meet policyholders where they are – and we’re thrilled to help them get there faster.
“Our goals, which Gordon and the Emergence team are poised to help us achieve, are to continue to expand across the enterprise, with new ways to communicate while surfacing valuable insights that ultimately help insurers create more lovable experiences.”
