Generali has renamed its global care platform Redion, bringing Europ Assistance and Generali Employee Benefits (GEB) together under a single brand and operating identity.
The insurer said the two businesses have already been working as part of an integrated Generali Care structure for close to three years.
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Antoine Parisi, who currently leads Generali CARE Hub, has been appointed group chief executive of Redion.
According to Generali, Redion employs more than 12,000 people, operates across more than 190 countries and recorded annual business volume of €5.8bn ($6.75bn) in FY 2025.
The group said that, following the acquisition of Swiss Life Network earlier in 2026, the platform now ranks first globally in employee benefits and second in assistance and travel insurance.
Redion’s customer base spans multinational employers, international travel groups and financial institutions, together with their end-users.
Its activities include travel insurance, emergency and medical assistance, employee protection products such as life, disability, accident and medical cover, as well as health and mobility services.
The platform also provides global B2B2C schemes and embedded insurance programmes for financial institutions, travel operators and multinational employers.
The new brand combines two established operations within the group.
Europ Assistance, which was founded more than six decades ago, broadened its original assistance model into travel insurance, roadside assistance and personal services.
GEB, set up in 1966, specialises in employee benefits for multinational companies and has strengthened its standing in that segment after the Swiss Life Network transaction earlier in 2026.
Generali said Redion will align the two businesses through a common data strategy, joint investment in artificial intelligence and a unified framework for technology and operations across all markets.
Generali group deputy CEO Giulio Terzariol said: “Redion is the expression of what Generali Care has already become: a global, integrated platform, purpose-built to deliver comprehensive Care across every dimension of people’s lives.”
For current clients and partners, the group said day-to-day arrangements will remain unchanged, including contracts, service teams, telephone numbers and service-level agreements.
Generali said the new platform will focus on technology, data and artificial intelligence as part of efforts to improve the speed and standard of service while making customer experiences more seamless and tailored.
It added that Redion is developing in-house technology intended to reshape care delivery, while continuing to rely on existing human expertise and partner networks.
The company said artificial intelligence would be used to assist human judgement in cases such as medical repatriation and workplace injury, rather than to replace it.
Parisi added: “One brand means one data strategy, pooled AI investment and a single, elevated standard across our technology platform. The Redion name carries no geographic or sectoral ceiling. But what I want people to understand is that behind the technology stands a network of tens of thousands of doctors, nurses, roadside technicians and local experts who show up in person when it matters most.”
