Fidamy has partnered with compliance automation company ComplyCube to strengthen anti-money laundering (AML) and sanctions measures in the embedded insurance sector across Europe.

The tie-up integrates Fidamy’s insurance solution, which enables companies to offer insurance products directly within their digital and physical customer interactions, with ComplyCube’s suite of automated compliance tools.

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These tools provide sanction list checks, politically exposed person (PEP) monitoring and adverse media screening to facilitate audit-ready oversight.

Fidamy said that this approach aims to address evolving regulatory demands across Europe by helping partners reduce manual workload, support consistent decision-making and streamline compliance operations.

The changes come as European regulations around AML and sanctions become more stringent, the company said in a statement.

Fidamy CEO Jan Speelman said: “Compliance must be woven into embedded insurance journeys,” adding that regulatory requirements should not detract from the customer experience.

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Based in Amsterdam, the Netherlands, Fidamy focuses on embedding insurance coverage such as travel, device and shipping protection into business processes.

ComplyCube’s automation helps businesses meet regulatory obligations efficiently while scaling their services.

ComplyCube chief product officer Harry Varatharasan commented: “Bringing embedded insurance together with robust AML and sanctions compliance gives partners confidence to grow responsibly.”

He added that automating compliance allows partners to maintain regulatory standards while focusing on customer experience.

ComplyCube provides organisations with tools to automate sanctions screening, manage AML responsibilities and adhere to changing financial crime regulations.

Its modular platform offers features such as PEP and sanctions monitoring, adverse media detection and no-code compliance orchestration.

The services are available through application programming interfaces, software development kits and hosted interfaces.