Admiral Group has agreed terms to acquire Flock, a digital insurance provider for commercial vehicle fleets, in a transaction that values Flock’s equity at £80m ($109m).

The deal is pending approval from regulators.

The move follows an earlier partnership between Admiral Pioneer, Admiral Group’s venture division, and Flock that began in 2024 to grow Admiral’s presence in the commercial motor sector.

Flock’s business centres on a digital platform that employs AI-based risk models, which analyse real-world driving data.

The system is designed to offer commercial fleet customers insurance options that reflect their safety performance, with real-time feedback and guidance provided to encourage safer driving habits.

Flock CEO Ed Leon Klinger said: “Over the last decade, we pioneered a dramatically different approach to the industry, using real-time data and AI to reward safer driving habits, and reduce fleet customers’ costs. I am incredibly proud of the Flock team for what they have achieved.

“This acquisition by Admiral is a momentous day for us. It brings together Admiral’s scale and expertise with our talented people and technology.”

Admiral Group is a major UK motor insurer, serving close to six million policyholders.

The group has experience in telematics, offering products that link premiums to driving behaviour as measured by data collected from vehicles.

Upon completion of the acquisition, Flock’s technology and workforce will be integrated into Admiral’s fleet insurance operations.

Klinger is set to join the leadership team at Admiral Pioneer.

The transaction is expected to be finalised in the second quarter of 2026.

Admiral Pioneer CEO Emma Huntington said: “This acquisition will give us immediate access to a high-growth segment, proven technology and a scalable platform.

“We are looking forward to working with Ed, Antton and the team to deliver high-quality cover and service to both new and existing fleet customers, and safer roads.”