Zurich Insurance Group has launched the Zurich AI Lab, a new initiative aimed at advancing the use of AI within the insurance sector.
The project is led by Group CEO Mario Greco. The Zurich AI Lab will focus on developing scalable AI solutions to address practical challenges faced by the insurance industry.
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The lab is said to leverage Zurich’s industry expertise alongside academic research, with partnership efforts involving Switzerland’s University of St. Gallen Institute of Management & Strategy and the Agentic Systems Lab of ETH Zurich.
The initiative will span locations in Singapore, and Zurich and St. Gallen in Switzerland.
A multidisciplinary team will oversee research at the lab, working under the guidance of senior Zurich executives and faculty members from both universities.
Alongside Greco, other executive sponsors include group chief transformation officer Carlos Rey de Vicente, as well as group chief information and digital officer Ericson Chan.
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By GlobalDataAcademic partners include University of St. Gallen professor Karolin Frankenberger and ETH Zurich professor Elgar Fleisch.
Fleisch said: “ETH Zurich students are at the forefront of this new wave, turning ideas into impactful real-world AI applications. This lab creates the bridge between this talent and a leading business to build what’s next.”
The lab also plans to produce academic publications examining the influence of AI on insurance, strategy and business models, based on data generated from its studies.
Frankenberger said: “Building on our deep expertise and cutting-edge research in business model innovation and incumbent disruption at the University of St. Gallen, we are excited to collaborate with Zurich, driving transformation, advancing new research, and contributing to society through impactful knowledge, innovation and partnerships.”
Greco said: “AI has proven its significant value by enabling us to better serve our customers, reduce response time and deliver more accurate risk information.
“The Zurich AI Lab is our moonshot factory, bringing together market-leading business and technology expertise and cutting-edge research with one clear goal: to revolutionise our business model and pioneer the next generation of insurance solutions.”
In August 2025, Zurich North America launched a new insurance framework aimed at supporting large-scale construction projects.
