Dreamscape Industries has concluded the acquisition of US-based LifeSecure Insurance Company.  

The transaction was first announced in June 2025.  

According to a filing with the Michigan Department of Insurance and Financial Services, the acquisition cost is $95.5m in cash.  

LifeSecure is known for its supplemental health and long-term care (LTC) insurance products. 

The company will maintain its Michigan headquarters and continue to offer its current product suite, including LTC insurance and ancillary health products such as hospital indemnity, accident medical expense and critical illness insurance.  

It is licensed in the District of Columbia and all states excluding New York and Florida. 

With the acquisition, Dreamscape has appointed Ross Aron as the new president and CEO of LifeSecure.  

Patrick Prichard, the former president and CEO of LifeSecure, will continue to serve the company in a transitional executive consultant role. 

Prior to his new role, Aron served as the CEO of National Security Group and has held leadership positions focusing on treasury, alternative investments and finance functions within the insurance industry. 

Aron said: “Over the last 20 years, LifeSecure built an experienced and dedicated team that has been instrumental in establishing the company’s track record of success. 

“We are excited to drive LifeSecure’s continued growth and confident that we will reach even greater heights in the ancillary and LTC insurance markets and beyond.” 

Dreamscape is a family-owned investment company based in New York.