Cresso Health, a US-based provider of sales and marketing solutions for health insurance carriers, has acquired compatriot GPS Insurance, a health insurance distributor.  

Financial specifics of the deal remain undisclosed.  

With the integration of Florida-based GPS, Cresso Health will benefit from an expanded field presence and enhance its insurance distribution capabilities, according to a press release.  

The partnership is expected to provide GPS with access to Cresso’s distribution infrastructure including its technological platforms, marketing tools and compliance resources.  

The merger will result in a combined workforce of more than 250 agents, offering a diverse portfolio of insurance products from the “country’s leading carriers”, the release added. 

GPS founder Kevin Reich said: “Cresso shares GPS’ long-standing commitment to putting the customer first while helping them navigate the ever-evolving medical insurance landscape. We are thrilled to join the Cresso team and look forward to working together to achieve our shared goals.” 

Cresso Health CEO Frank Pistone stated: “We are pleased to join forces with Kevin and the GPS team. We believe this partnership will accelerate our company’s mission of being an omni-channel, multi-product platform, and allow us to better-serve the individual health plan market.” 

The core operations of Cresso Health involve marketing and distributing health insurance policies through a network of independent agents, concentrating on individual health plan markets. 

The company made its debut in the US market in August last year.  

It is backed by Cypress Ridge Capital, a New York-based investment firm with a focus on healthcare.