PureHealth, an United Arab Emirates-based hospital and health insurance group, has announced the expansion of its insurance arm, Daman, into the property and casualty (P&C) segment.  

The move represents a diversification of services for the company, which has been focused on health insurance. 

As part of this evolution, Daman will adopt a new legal name, The National Insurance Company – Daman. 

The National Insurance Company – Daman chairman Khaled Binshaiban Almheiri commented: “For nearly two decades, Daman has set the benchmark for health insurance in the UAE. This evolution marks a pivotal chapter – expanding our focus to offer a broader range of insurance solutions while maintaining the same rigour, trust and customer-first mindset our members know and value.  

“By protecting individuals, businesses and assets, we are proud to play a central role in supporting the UAE’s vision for sustainable well-being and long-term economic resilience.” 

As PureHealth’s insurance arm, Daman currently provides coverage to over three million members through a network of more than 3,000 healthcare providers.  

Daman will utilise AI-powered underwriting and claim settlement processes to support its entry into the P&C insurance market and emphasised its multilingual service infrastructure as part of its expansion strategy. 

The insurer will maintain the Daman brand and plans a phased introduction of its new P&C offerings to ensure continuity of its health insurance clientele. 

PureHealth CEO Shaista Asif said: “Daman’s evolution reflects PureHealth’s broader strategy to create a fully integrated healthcare and insurance platform that drives better customer service and long-term value creation. 

“Expanding into the Property and Casualty segment enhances portfolio diversification, supports risk management across sectors, and reinforces our commitment to shaping a future-ready ecosystem aligned with the UAE’s economic and social development priorities.”