Birla Sun Life Insurance (BLSI), a joint venture between the Aditya Birla Group and Sun Life Financial, has re-launched five life insurance plans designed in conformity with the new product guidelines.
The new life insurance plans include three non-participating market-linked insurance plans, one participating whole life plan and one traditional participating endowment plan.
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The unit-linked insurance plans (ULIPs) include Wealth Max, Wealth Secure and Empower Pension plans. The Vision LifeIncome is a whole life plan whereas Vision Endowment Plan is a traditional participating endowment plan.
The new insurance plans will offer enhanced security to savings, higher life cover, better surrender values and improved disclosures.
BSLI deputy CEO, Mayank Bathwal, said: "These products are designed to emphasize the fundamental propositions of life insurance – protection from uncertainty and long term savings. In 2014, we are well poised to build the product portfolio in a phased out manner with focused distribution."
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