Accordia Life will focus primarily on sales of universal indexed life insurance products including indexed universal life, universal life and term insurance through its career marketing network and its independent agent network.

The new insurance business will offer life insurance solutions through its network of distribution partners and life insurance professionals.

The new life insurer, which operates as a subsidiary of Global Atlantic Financial Group, will include 200 employees who were employed from Aviva USA’s former life insurance business.

Last year, Global Atlantic acquired the Aviva USA life division, which it then incorporated as Accordia Life.

Accordia president Mike Miller said: "We are building an innovative new life insurance company, leveraging the talents of our seasoned industry professionals and our expertise in indexed universal life. We look forward to delivering outstanding results to our distribution partners and clients."

In addition, Accordia’s senior vice president of sales, Steve Hinrichs, will head the company’s distribution efforts through a network life insurance marketing organizations.

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Miller said. "And we would look to continue to grow the work force here from talent in the Des Moines area as we grow the business over the coming years."