UK-based protection provider, Bright Grey, which is part of the Royal London Group, is extending its Helping Hand service to include a second medical opinion.
Bright Grey’s Helping Hand service is designed to give the provider’s menu and relevant life customers and their immediate families, practical and emotional support at difficult times in their lives.
Go deeper with GlobalData
It is delivered through a number of third-party suppliers including RedArc, an independent care advisory service.
Bright Grey said unlike similar UK providers’ services, Helping Hand’s second opinion will be available face-to-face (within the UK), and customers will be able to request one without making a claim.
The service means that if a customer feels unsure about a medical diagnosis or recommended course of treatment, a personal nurse adviser from RedArc can now help them decide if they would benefit from a second medical opinion.
Afterwards, their personal nurse adviser will remain on hand to help them understand the second opinion, discuss the suggested options, as well as help them come to terms with the outcome.
Debbie Kennedy, head of protection proposition design for Royal London Group’s Intermediary Division, said: "Helping Hand’s second medical opinion option gives customers extra help when they need it most. This enhancement sets us apart from other UK providers because we’re offering face-to-face consultations and, as with all the services available through Helping Hand, it can be used any time – not just at claim.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataShe added: "This change is part of our journey towards Bright Grey becoming Royal London. We’re refining and growing the best parts of our protection offerings – the aspects which advisers tell us customers value most, so they can continue to recommend Bright Grey with confidence."
The second medical opinion service comes as Bright Grey launches a new marketing campaign. A new suite of marketing materials is also available online, including a new e-book to highlight the benefits of a second medical opinion.
