SunLife has appointed Mark Jones, previously head of protection at LV= to lead the development of its protection retail business.
Jones’s appointment becomes effective from 1 June and he will report to SunLife’s managing director, Dean Lamble.
With over 27 years’ experience in the financial services industry, prior to his role at LV=, Jones was head of protection marketing for Friends Provident (2000-2009) and held senior roles at Abbey Life (1987-2000).
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Commenting on Jones’s appointment, Lamble said he is a highly respected industry leader in protection with a great degree of passion to change the way consumers are engaged and served in the protection market.
Jones said he is thrilled to join SunLife. He said: "[SunLife’s] focus on developing innovative propositions with straightforward, affordable and rewarding products, plus simplified customer journeys that give people the ‘retail experience’ they want is what really resonates with me."
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