The insurance policy gives nearly 60 underlying investment options, including socially responsible green funds that enable consumers to develop an investment strategy, support their individual goals and maximize the product’s growth potential.

The company has added an optional rider, BenefitAccess Rider (BAR), to the product, allowing policyholders to accelerate the death benefit in order to pay for costs associated with a chronic or terminal illness.

Prudential Individual Life Insurance product and marketing executive vice-president Mark Hug said: "Consumers are looking for life insurance products that provide flexibility to address multiple needs.

"PruLife Custom Premier II allows individuals to use life insurance as a retirement planning tool by providing the potential to accumulate long-term, tax deferred cash value which can be drawn upon later in life to supplement retirement income."

The product has been issued by Prudential Financial subsidiaries Pruco Life Insurance Company and Pruco Life Insurance Company of New Jersey.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.