US-headquartered, the Phoenix Companies, has added term life insurance to its product offerings, as well as launching a call centre distribution capability.
The term life offerings are branded Phoenix Safe Harbor Term Life and Phoenix Safe Harbor Term Life Express .
Meanwhile, the expansion into call centre distribution is through LifeQuotes.com for Term Life Express.
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Thomas M. Buckingham, executive vice president, product and operations, at The Phoenix Companies, said: "Adding term life to our middle market insurance portfolio is an important step for Phoenix as we also launch a call center distribution capability."
He added: "We expect the term offerings to contribute substantially to growth in our life insurance product line, and the combination of strong IMOs (independent marketing organisations) and call center distribution will help us achieve that goal."
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