Aviva to launch health app in partnership with tech company Tictrac16 May 2017 by Ronan McCaughey
Aviva has partnered with software company Tictrac and will launch an interactive wellbeing app during the second half of 2017.
The Aviva Wellbeing app aims to help customers track and improve their overall health and better manage specific conditions and fitness priorities.
Aviva Wellbeing will extend the insurer’s health propositions beyond health insurance, offering customers an opportunity to access free, personalised health information and data to make informed decisions about their health and wellbeing.
Customers will be able to identify and target their health and wellbeing priorities, such as sleeping better, lowering stress levels, losing weight or simply being more active.
The app will initially be available to the insurer’s large corporate customers, during the second half of 2017, with their employees able to access the app via their phone, tablet or desktop. The app will be rolled out more widely to Aviva customers over time.
Through making Aviva Wellbeing available to their workforce, Aviva said employers can offer a compelling new benefit, and have a mechanism to understand more about the health and wellbeing challenges and priorities of their organisation.
Alastair Antell, head of client management and propositions at Aviva Health said: “At Aviva we want to be able to help people manage and improve their health and wellbeing, as well as be there for them during periods of sickness.
It’s clear that taking positive action with our health needs to be a routine and essential part of our daily lives, and Aviva Wellbeing will help people achieve that. When launched later this year, the app will also offer an efficient and helpful way for employers to support their employees with any health and wellbeing issues and to contribute to a positive working environment.”
Tictrac teams up with Munich Re
Life Insurance International (LII) recently reported that Tictrac has also teamed up with Munich Re to launch a health engagement platform called Wellgage.
The reinsurer is offering Wellgage to its insurance partners across the globe so they can engage customers and use the analytics to further support their core business in the areas of product development, pricing and underwriting – and thereby ultimately reducing the cost of care provision.
Wellgage combines a user’s lifestyle signals, from their apps and wearables, with contextual information about their surroundings - guiding them to achieve their health objectives, such as preventing diabetes or reducing stress levels.
Tictrac’s engagement services team specialise in working to fully maximise levels of end-user adoption by offering a variety of tools, messaging and campaign ideas. This customised engagement service ensures uptake of the technology is maximised and insurers’ business needs are met.
Wellgage is already in the market with the primary insurer, Softlogic Life having launched the platform in Sri Lanka, and with a number of additional insurers from Asia, Middle East and Europe planning for launch in the coming period.
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