Reporting to Allan Lam, country president of ACE Life in Hong Kong, Jeffrey, in his role will be accountable for overall agency management.

ACE Life in Hong Kong country president Allan Lam said: "I’m very pleased to have Jeffrey on board as his previous experience in agency management will prove invaluable to the personalized customer care provided by ACE Life.

"Agency is our core distribution channel which we will continue to grow and develop. I am confident that Jeffrey will lead our agency teams to the next level of professionalism and productivity as well as to deliver better services to our customers."

With extensive experience in insurance and management, Jeffrey was most recently working as deputy regional chief agency officer of an international insurer.

Prior to that, Woo was the director of a global professional services company, specializing in advising various insurance companies on their agency growth initiatives; he had also worked at many global life insurers.

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